May 1, 2013 | Pippa

I'm very protective of my privacy. I hate giving companies information so they can advertise to me.

A new development in eye-tracking software could mean I'll have little choice in the matter.

A single camera can now track when I'm looking at an ad or what I've been looking at in a shop and change the ad accordingly.

It won't be in use for a few years, but I'm not looking forward to having to shop in sunglasses to avoid them.

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big brother eye

The software can track up to 14 people at once.

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Image: Flickr/Leo Reynolds

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